The idea of wrapping the body in a shroud or placing it in a plain, unadorned coffin appeals to those who prefer their burial arrangement to be simple, natural and unpretentious.

Because green burials do not involve embalming, fancy caskets, or concrete vaults, they can be a very cost-effective alternative to conventional burials, lowering the cost by thousands of dollars. If the family supplies their own shroud or coffin, the cost can be further reduced.

Each year US cemeteries bury over 30 million board feet of hardwood and 90,000 tons of steel in caskets, 17,000 tons of steel and copper in vaults, and 1.6 million tons of reinforced concrete in vaults. With green burial, fewer resources are used.

For some, forgoing the embalming process is the main attraction, since embalming fluid contains formaldehyde, a respiratory irritant and known carcinogen. In the US about 5.3 million gallons of embalming fluid are used every year, and funeral home workers are exposed to it routinely.

Love of nature and a desire for “eternal rest” in a forever-wild meadow or forest are frequently-cited reasons for choosing green burial. The burial sites restore or preserve a natural landscape populated by native trees, shrubs and wildflowers; the sites offer food and refuge to birds and other wildlife. The most conservation-intensive green cemeteries do not use fertilizer, pesticides, or herbicides. A green cemetery can be an important component in the acquisition and conservation of native habitats.